Friday, February 26, 2010

A RASTA DAY in Montego Bay, Jamaica, by Bill Milligan

Yndie, "First Man" and Andrea Purkiss, Public Relation Manager of the Rasta Village




Montego Bay, JAMAICA, February 2010.- Approximately fifteen minutes of driving through lush jungle on a winding road outside of Montego Bay, we reach our destination, a Rastafarian Village, tucked away from society on beautiful petit rolling hills, dotted with vibrant colors, tropical birds and thick towering bamboo. This is one of sixteen Rastafarian groups found in Jamaica.






Mrs Nelson preparing Ackee & Saltfish in their open air kitchen






Typical Jamaican dish, Ackee & Saltfish



On a warm sunny Jamaican morning we had the opportunity of visiting this Rastafarian village, along with a group of uniformed High school students. We were inititally met by the owners of the estate, the Nelson's and their daughter Andrea, who have donated a portion of their land to promote the Rastafarian lifestyle.





First Man introducing high school students to the Village








Welcoming all and preparing for symbolic cleansing with crossing of stream





After our meeting with the Nelson's, we were introduced to "First Man," a tall and imposing figure,who gave us a general description of the compound and respectful rules to follow. As we descended a gently sloping hill we came upon a beautiful, clear stream, separating the compound from the estate.


Preparing for the crossing





One of the older students




The "Crossing"




Learning about natural foods used in the Village




Official Welcoming by "First Man"







Crossing this stream was like a symbolic cleansing, before entering on sacred land. Not so far off in the distance, we heard the sound of gentle drumming, bathing our ears with a soothing rhythm, interrupted with brief staccato attacks, preparing our auditory senses for an interesting day. With the drumming in the background, "First Man's" baritone voice quietly continued his explanation of the many medically important indigenous plants, fruits and vegetables used by the Rastas on a daily basis. The smell of wood burning and the pungent scent of cannabis lingering in the background combined with the drumming, had a very calming effect on our sense of reality. With two of our sensory systems, (olfactory & auditory) becoming acclimated to our new envirnoment and our inhibitions lessening, we were now well on the road to opening to the Rasta experience.


Ackee, originally from Australia, now grown all over Jamaica




A walking interview with "First Man"




Officially entering the Village


Initial greeting and drinking of coconut water


The "Coconut Man" decapitating coconut heads for it's water and meat



As we ascended the gentle hill, the drumming and scents were accentuated on entering the Village. We were met by other Rastas, who offered us coconut water out of halved gourds, while we sat and “took in” the warm, relaxed and friendly ambience of our new surroundings.


"Wise man", Iion Kanaka (life style and transformation coach), at the relaxation hut




"Wise Man" educating students




Gospel like vocals




The Drummers



Students and drummers






Extolling the virtues of organic growing and eating...

Students with Ras Tafarian, (Haile Selassie l), a major figure in Rastafarian history




Haile Selassie l, emperor of Ethiopia.



As we sat drinking coconut water, about twenty feet away the drummers were playing under an open aired Palapa, used for ceremonies, music and educational presentations.


"Tea Hut"



To our right was the Rasta colored “Tea Hut”, where food and drink were prepared and dispensed by the women of the community. After our coco water we were taken on a tour of the compound, showing us the herbal gardens and organic farming area. A variety of huts were utilized for different purposes; Spa hut for massages and herbal baths, craft hut for selling locally made products and the Reason hut, for exhibits and educational functions.


Preparing part of lunch...


Grating coconut to be used in making coco oil...



Sitting on top of an open wood burning stove, a large pot filled with shredded coconut boiled, ultimately ending up as coconut oil, used in many of their food preparations.


Demonstration table in main hut




Educational tools, organic herbs, fruits and vegetables



An educational exhibit was given under the main hut by one of the members, extolling the benefits of natural eating and shunning its opposite brethren. This was a well done and very specific talk on processed foods, their determental affects and how to read and understand labeling on bottles, cans, etc. This lecture would do well in every school room in the U.S., beginning in elementary schools.


Walking labyrnith
Bamboo labyrinth...used for contemplation




On top of a small hill stands a walking labyrinth, made of thick cut off pieces of bamboo. Interestingly these go back many hundreds of years, originating in the Far and Middle East, and used for contemplation and problem solving. The Chinese observed how powerful these could be in liberating the filter between the subconscious and the consciousness, allowing the inner psyche to surface and bringing resolution to deep seated problems. Unfornuately neurosis and psychosis are exacerabated, so consequentely those with these pre-existing conditions were not allowed to walk the paths. One would think that the combination of the warm Jamaican sun, rhythmic drumming, cannabis and labyrinth walking, would be a magical concoction to entering the subconscious.



Taking a coconut milk break from drumming


As we sat under the warm Jamaican sun with a potpouri of scents in the background, listening to the drummers and enjoying our Rasta hosts, we gave thanks for the opportunity of experiencing this rich and varied culture. The Rastafarians have given Jamaica a special place in historyand have shared this with the world via its music and culture. With Rastafarian lifestyles found on every continent, there is only one place where you experience the real thing, and that's Jamaica. The world has Jamaica to thank for permitting this beautiful culture to survive and thrive.


This life style proposes healthy organic eating, self sufficiency, peacefullness, conservation, education and avoidance of alcohol. While not the lifestyle for all, there are many positive attributes to be gained from observing the Rastafarian culture. We thoroughly enjoyed our temporary stay, and plan to return on our next trip to Jamaica.


For reservations please contact: andrea_purkiss@yahoo.com


First Man's email adress: blessings@rastavillage.com


www.rastavillage.com



Tuesday, February 16, 2010

Tourism Outlook Seminar Jamaica... A Success!

Tourism Outlook Seminar...A Success!

MONTEGO BAY, JAMAICA, February 2010.- The Third Annual Tourism Outlook Seminar, held over two days at the Ritz-Carlton Golf & Spa Resort, Rose Hall, began with the theme of thinking out of the box, actually getting rid of the box, in an effort to stimulate creative thinking in an environment for future survival of tourism in the Caribbean.
Bill Milligan and Yndiana Montes were part of the invited press

Regional and international leaders discussed the present atmosphere, its future and strategies for surviving shrinking dollars in a contracted economy, especially in the US and UK. Jamaica’s Minister of Tourism Edmond Bartlett noted that new markets, investment, and technology were essential to weather this economic storm and prepare for the unknown in the future. Feedback received from the attendees was very positive and the Minister announced that this seminar will be planned again for 2010, and proudly called it “The Davos of Tourism”.

Maloney represented the travel agents (ASTA)


The session “Maintaining the Competitive Edge” was chaired by Hugh Riley, and travel agents were represented by William Maloney, Chief Executive Offices of ASTA. “Dealing with the Changing Travel Distribution Channels” discussed the negative impact on travel agents with the burgeoning Internet market, via Web exchanges for traveling professionals, buyers guides, learning communities, Facebook, blogs, etc. Too much media information according to Maloney is now overtaxing the potential tourist, and this is where travel agents can step in and sort out the multitude of confusing paths, ensuring the tourist a hassle free vacation.


Bill in one of his interventions as a member of the International Press


Among the presenters were John Lynch, Director of the Jamaica Tourism Board, Carlos Vogeler, UNWTO’s Regional Representative for the Americas; Hugh Riley, Secretary General and CEO of Caribbean Tourism Organization, Alec Sanguinetti, CD รข€“Director General & CEO of the Caribbean Hotel Tourism Association, Jim Brody, International sales Manager-Destination marketing of TripAdvisor, Logan Stanton, World Economic Forum’s Head of North America, Williard Phillips, ECLAC’s Economic Affairs Officer, Vincent Vanderpool-Wallace, Minister of Tourism of The Bahamas, and Chad Meyerson, head of Sales Caribbean and Latin America of JetBlue Airways.

Yndie interviewing Hugh Riley


The deliberations on opening day included a session on Maintaining the Competitive Edge, chaired by Secretary General of the Caribbean Tourism Organization Hugh Riley and Marketing in a time of rapid fire Changes, the first of two panel discussions to be moderated by David Shields, Deputy Director of Tourism, Marketing at the Jamaica Tourist Board (JTB).


Lynch commented on increased charter flights from major Canada cities, but also noted the difficulty for Latin American markets, due to visa hassles coming through Miami. Direct charters from major Latin American cities, possibly new routes coming through Cancun (Mexico) or other Caribbean islands could circumvent these major obstacles. We know that JTB is putting a plan together for exploring the potential of entering Latin America.

Carlos Vogeler, Alec Sanguinetti, Minister Barlett and glamorous Mrs. Flavia Sanguinetti at the opening reception at the Hilton Rose Hall

Alec Sanguinetti, Director General & CEO of CTHA presented an overview of the Strategies for Intra Regional Travel Marketing, noting this is decreasing due to the lack of flights and the high cost of aviation travel as compared with cruise lines. “The reality is that our challenge is not that we do not know what to do, our failure is a lack of implementation of the things that we have agreed to do”, he said referring to the San Juan Accord of 2007. Another topic of financial concern for the hoteliers is the major advantage the cruise ships have, in that they pay minimal fees for port calls, the tourists spend little money for their time in port, and the hospitality industry suffers financially. Cruise ships circumvent visa issues, something the airline industry can’t shake.


JTB Director Noel Lynch, Yndie, Minister Barlett and Carlos Vogeler in one of the cozy coffee breaks

“Innovation Through Technology” was the opening session of the second day, and left more than one delegate with mouths wide open. Social media (Non-traditional Media) and social networking are taking front stage these days. More and more hotels are investing time, tracking, even on a daily basis, what blogs, Facebook etc. are now saying to them. We asked opinions of several presenters, among them Carlos Vogeler, and the response was unanimous: the tourism sector needs to wake up to this burgeoning social networking, lest they be left in the dust.

Hugh Riley and Jorn Gieschen

“Barriers to Growth, Tax and Visa Issues” was delivered by Hugh Riley, Secretary General and CEO of the Caribbean Tourism Organization on the second day. He discussed the ongoing progressive increase in departure taxes from London, England, and how it has impacted all Caribbean markets. Giving an example, he said that, “now for a family of four, the cost of a Caribbean vacation is approximately 300 pounds extra, just in departure taxes. With the current British policy this portends a gloomy market for the near future”.

Chad Meyerson, JetBlue


Airlift is as important as water for the tourism industry, and that’s why the Panel Discussion “The Roadmap to Recovery: Effective Airlift” moderated by David Shields, the Marketing Deputy Director of Tourism, received impressive participation from attendees. The “new kid on the block” was Chad Meyerson, Head of Sales Caribbean & Latin America of JetBlue Airways, whose presentation “Perspective from a Superior service Low Fare Carrier” helped minimize the negative image, previously associated with low cost airlines. The panel of experts included Air Jamaica’s President and CEO Bruce Nobles; US Airways’ Manager International Route Planning Brian Council; and British Airways Head of UK & Ireland Sales and Marketing, Richard Tams.


Carlos Vogeler, Carolle Guntley, Yndie and Bill


At the closing cocktail party, Carrole Guntley summed it up in three words: “Nothing but good” from this seminar. She received compliments from Carlos Vogeler (UNWTO): “JTB made excellent choices on the speakers. No session was too long, coffee and snack breaks were superb and I was very impressed with the participation of the delegates, the engagements, the questions..., I think the expectations for the Third Tourism Outlook next year in Jamaica are going to be outstanding ”, he said.

For more information about the Seminar, and to find out more about the presenters, please go to:
http://www.visitjamaica.com/tourismseminar/overview.aspx
Bill and Yndie are thankfull for the invite to JTB and its PR agency in NY, Ruderfinn.